Category: Health

  • Alcohol Industry Loses $830 Billion as Gen Z Drinks Less
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    Alcohol Industry Loses $830 Billion as Gen Z Drinks Less

      A major shift in lifestyle habits is reshaping the global alcohol market, with Generation Z consuming significantly less alcohol than previous generations.   The global alcohol industry has reportedly lost around $830 billion in market value over the past four years as younger consumers — especially Generation Z — continue moving away from traditional…